Importance Of Website Redesign And Seo
require changes after some interval as it has become their need like they have to update their store items and need to adjust them in their website, so it the design of your website must be flexible enough to make changes in it. Beside this changes are taking place in the web world after regular interval of time. New technologies are replacing old ones as they are more efficient and user friendly. A perfect example would be the adoption of social media and how that now effects time spent online.
While it is important to update and redesign your website but you can't do that freely it not because of cost but because it may confuse your visitors and they might find it difficult to navigate. As regular visitor become accustom to the things which are placed in the website, how content is organized and how to use your website. A Redesign means that users have to start from scrape and relearn to use your site. So you have to be careful when you have to perform website redesign.
While having a website redesign you have to keep in mind some key factors:
Some designers propose that this design is timeless, which might be true in some sense but the advancement in the technology matters a lot, you have to compete the web world and have to beat it as well. As the recent improvement in the screen quality has allowed web designers to use high quality images and much more.
Having a design that looks out of date decreases the credibility of your site. Now it's way too easy for the visitor to switch to another website, which is most likely is of your competitor. An outdated or ugly design tells your users that either you can't afford a convincing design or your products/services have just as little attention to detail as your website. In both cases your website fails to compete with the web world.
Search is the most common activity on the internet as search engines have made it real easy to find anything, so people prefer to search things. As you have many competitors on the internet you have to beat them and for that your website needs website optimization. By performing Search engine optimization (SEO) your website will be able to attain top spot on the search engines list and you will have high page rank (PR).
As Google is the most commonly used search engine, so most people prefer it, when they have to make any purchase or to do any kind of business. If your site doesn't appear in the top of search engine list they are not going to buy from you as you have no presence up there.
While it is possible to optimize an older website, improvements in technology and changes in the search engine algorithms make it advantageous to build a search optimized site from the ground up. If search engine traffic could benefit your business you should consider redesigning your website.